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Title: GET ON THE INTERNET TODAY - UNSECURED LOANS UP TO $1 MILLION

Author: William H. Haynie

Article:
Until recently leasing companies wouldn't even think about
financing transactions that included so-called "soft costs" such
as custom software. Financing for hard collateral equipment were
the only programs available. Now however, leasing companies are
beginning to change with the times. Many lease/finance companies
have added software financing to their traditional line of
equipment leasing, allowing businesses to buy expensive, even
custom-designed software, immediately, and pay for it over time.

With the evolution of the Internet a handful of firms have begun
a similar financing program for Web site design and development.
These new programs allow a company to establish a competitive
web presence without spending its cash reserves. This new
finance option allows a company to upgrade its current Web site
or to develop from the outset an appealing and effective site
designed to implement the company's e-business plan the way it
was originally envisioned.

For most businesses, the standard, brochure-type Web site is not
too expensive. More and more businesses however are requiring
higher-end solutions to achieve their business goals, and for
businesses to really compete in today's e-world, they need to
have a site with all the bells and whistles. Such as, Web-based
Publishing forms, Custom programming of Java applets,
Password-protected directories, Database software, Chat
software, Dynamic page generation and Digitization and
integration of sound/video.

Building such sites is expensive. Up to now companies have had
to pay cash for their site. This has forced many companies to
put up a less effective site than they wanted, or to delay
putting it up at all until they had the cash to pay for it. Each
of these "solutions" costs the company in lost revenues as well
as market share lost to competitors who have quality web sites.

Small companies have limited options for getting on the Web.
Traditional loans are next to impossible to obtain. Banks won't
finance software, much less a Web site. To banks, a Web site is
an intangible asset.

The few lease companies that have taken on the concept of Web
site financing are by and large gearing their programs toward
Web developers, who can offer this service to potential clients.
By offering a finance option to a prospect, Web developers are
overcoming cost objections, and are thus closing more business.
The key here is that with the newly emerging financing options a
company can have its web site now and let the web site generate
income to pay for itself over time.

E-business is creating a brand new world. New World - New Rules!

About the author:
William H. Haynie serves as President and CEO of
Websitefinancing.com, Inc. Websitefinancing.com
(http://www.websitefinancing.com) is the pioneer and leading
provider of e-finance solutions. William can be reached at
1-800-700-1281 x104 or william@websitefinancing.com

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